What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Grayson Family takes Subaru's commitments to community just as seriously, with a strong presence in Knoxville and the Greater Knoxville area. Our sponsorship of local non-profit organizations run the gamut of what Subaru Corporate and our customers hold dear as core principles and passionate beliefs. Below you will find a list of our charitable endeavors over the course of the last several years. It's more than a list though and these are more than charities. Grayson has picked these organizations as partners. The listed organizations and their events also reflect what matters most to us as a company and what our customers value most.

Nourish Knoxville's mission is to cultivate and support relationships between farmers, artisanal producers and to build healthy communities through connections to local food. One of our main projects to achieve this mission is the popular Market Square Farmers' Market (MSFM), located in the heart of downtown Knoxville. It is important to us to be able to provide a wonderful experience for our vendors and customers, while maintaining an affordable entry point into the marketplace for our farmers and entrepreneurs.

Grayson Subaru approached us about becoming a sponsor of the MSFM right when we needed it. Through Grayson Subaru's sponsorship, we are able to continue to provide our community excellent food choices, while keeping overhead low. We started our partnership in the 2015 season of the MSFM, and look forward to many years of working together. Thank you, Grayson Subaru, for being a wonderful partner for our market!

Grayson Subaru was the Presenting Sponsor of the Humane Society of the Tennessee Valley's (HSTV) 21st Annual "Bark In The Park", which is HSTV's largest annual fundraiser. In addition to sponsorship, Grayson has donated pet supplies, sponsored highway billboards and is the presenting sponsoring of "Grayson Home for the Holidays", the first-ever collaborative pet adoption event between HSTV and Young Williams Animal Center.

HSTV has been incredibly fortunate to establish a great partnership with Grayson Subaru. We have only been working together for a little over 1 year, but they have been so generous to us in so many ways. Subaru and Grayson truly LOVE pets.

Second Harvest Food Bank of East Tennessee would like to extend our gratitude to Grayson Subaru Share the Love Promotion for raising awareness and donating over 40,000 meals to those in need. Your donation this year will go towards our Double Your Donation Day, which will allow your Grayson Subaru to be part of our matching funds for the pledges we receive that day. 

On behalf of all the individuals, families and children over the 525 nonprofit organizations that will benefit from your continued kindness and hard work, THANK YOU! Second Harvest is able to grow thanks to the generous support of our community. Thank you for your gift and thank you for allowing Second Harvest to pursue its mission of alleviating hunger in East Tennessee throughout our 18 county service area.


"As a non-profit organization and the only open admission facility in the region, Young -Williams Animal Center turns no animals away. In fact, caring for abandoned, surrendered and abused animals in East Tennessee, while striving to manage the pet overpopulation in the region are not easy tasks. Working in partnership with the community, government, local businesses, Young-Williams Animal Center is making a positive difference in the health and happiness of our companion pet population.

By the numbers in 2014, Young-Williams Animal Center saved more than 6,450 lives. Through an adoption event hosted by Grayson Subaru, we were able to adopt out animals who had been positioned on the adoption floor for several months. More than 30 pets were placed in a forever home. A tasks that we may not otherwise be able to achieve. It costs around $35.00 to care for one animal a day.

Grayson Subaru saved us from spending hundreds of our crucial dollars by sponsoring an adoption event which gained local media attention.Grayson Subaru cares is a crucial partnership for non-profits in the local community. Young-Williams Animal Center is extremely grateful for the chance to work with them in 2015. Thank you, for all that you do."

Local media coverage: Click Here

Junior Achievement of East Tennessee created the Beer, Bacon & BBQ Event to raise money to further our work readiness & financial literacy programs. Junior Achievement served more than 16,400 students this past school year and is truly "Inspiring Young People to Bring Home the Bacon". 

An impressive list of corporate sponsors helped make that possible, including Grayson Subaru. Working with sponsors like Grayson has helped increase the reach of the event, has helped raise awareness for the important work that we do, and ultimately has helped us reach more students here in East Tennessee. Research has shown that 77% of consumers are more likely to buy a product that supports a good cause and more than 56% of them have more trust in brands that are ethically & socially responsible. Grayson certainly fits the mold on both of those items and is an involved and solid corporate citizen. 


Knoxville Brewfest is a unique craft beer tasting event in that not only promotes local, regional and international beers, but benefits CureDuchenne, a nonprofit organization that raises awareness and funds research to cure Duchenne muscular dystrophy. This celebration of beer features over 80 breweries, hundreds of beers and over 2,500 passionate craft beer fans.

In 5 years, Brewfest has donated over $100,000 to CureDuchenne to support the most promising research projects aimed at treating and curing the disease with the help of its distinguished panel of Scientific Advisors from around the world. To date, seven research projects have made their way into human clinical trials with support from CureDuchenne. This accelerated push to move research from the lab into clinical trials could save the lives of those afflicted and give them hope for halting the progress of the disease. Very few health-related nonprofits have been as successful in being a catalyst for human clinical trials.

Grayson Subaru's participation as a sponsor helped Brewfest maximize the funds we are able to raise for charity. Their misting booth and car displays were also thoroughly enjoy by our patrons on a hot June day. We look forward to continuing to work with such a caring and enthusiastic sponsor as Grayson Subaru as we strive to make a difference in the fight against Duchenne.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Grayson Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to give back as well.

Humane Society
UT Medical Center

 Subaru Love Promise Heart

Love Promise Stories from Grayson Subaru

Subaru and Grayson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Grayson Subaru Presents 2019 Outback to Ijams  –  ijams n

When Grayson Auto Group Marketing Coordinator Dan Moyers invited Ijams Nature Center’s Amber Parker and Cindy Hassil to come to Grayson Subaru for a surprise, they weren’t sure what to expect. Grayson Subaru has been a longtime supporter of the nonprofit nature center, most recently partnering with Ijams on work to clean up and restore a 14-acre property named The Grayson Preserve. However, there was stunned silence when Grayson Subaru Sales Manager Randy Carter and Moyers gestured to the lot of new vehicles, saying, “Let’s go pick out your new car.” “Dan knew how badly Ijams needed a new vehicle for outreach programs and general business, but Grayson Subaru had never presented a car for such use before,” Ijams Executive Director Amber Parker said. “That’s what makes this so special. Our friends at Grayson Subaru believe in the mission of Ijams so much that they wanted to help in a significant way. We are truly grateful to the Grayson family, Randy and Dan for making this possible.” The 2019 Subaru Outback features a full-color wrap showing children learning and playing in nature. The wrap was created by Great American Sign Company. “This car is a wonderful reminder to people of all ages to get outside and enjoy the great outdoors,” Moyers said. “Ijams Nature Center and Subaru both believe that nature is something to enjoy and protect.” “We knew an Outback was the perfect car for Ijams,” Carter added. “Even the interior is made for easy cleanup after transporting animals or wet, muddy gear. We’re proud to partner with an organization that is working to make a difference in the world.” Ijams Nature Center is a nonprofit, 315-acre educational nature center for all ages, abilities and walks of life. Ijams’ mission is to encourage stewardship of the natural world by providing an urban green space for people to learn about and enjoy the outdoors through engaging experiences. Located just three miles from downtown Knoxville, Ijams features 12 miles of hiking and mixed-use trails, a public access river dock, swimming, boating, biking and more. The center offers hundreds of educational programs annually, from school field trips and off-site programs to on-site outdoor and classroom education programs that focus on topics from birding and wildflowers to yoga hikes, cooking classes and art programs.

Where Love Meets Hope in Knoxville  –  Lori F

On June 19th, Dan Moyers, with Grayson Subaru delivered blankets to the University of Tennessee Medical Center's Cancer Institute. Lori Friel, with the Leukemia & Lymphoma Society and Lindsey Jerkins, Clinic Operation Manager, met with two patients and gave them blankets. We met with Ms. Lois Shipley, who was being treated for AML, a type of leukemia. What was so special is that she had received money from LLS' Co-Pay Assistance program and was in the middle of her 14th treatment. She loved the blanket and happily posed with it. While there, a clinic volunteer, Phillip Sharp, began handing out the blankets to patients. He said, he enjoyed "paying it back" as he was a 15 year survivor of CML, a type of leukemia and that's why he now volunteers at the clinic. We gave him a volunteer too so he could know he was loved as well.

Creating a new place for kids to play in nature  –  Cindy H

When we were kids, our moms would shoo us out of the house and tell us to come back for dinner or when it got dark. We built stick forts, played in the mud, searched for geodes and crawdads, and picked wild blackberries. Kids today are often in front of a TV or computer screen and don't have the opportunity to experience nature, and parents are wary of letting them run on their own. Thanks to Grayson Subaru and Subaru of America, Ijams Nature Center is creating a place for children to explore, learn and play: The Grayson Subaru Preserve. As part of the 2018 Subaru Share the Love Event, Grayson Subaru and Subaru of America are helping Ijams clean up and restore a 13.46-acre abandoned homesite adjacent to Ijams that will become a cutting-edge nature play area for children with observation areas for parents. In 2019, Ijams hired Invasive Plant Control to conduct a mass removal of invasive species on three acres of the property. Volunteers, AmeriCorps members and staff have treated these areas and cleared more property on their own during events like Weed Wrangle Knoxville and volunteer workdays. Volunteers also removed about 100 pounds of trash and 29 tires from the property during the 30th annual Ijams River Rescue, adding to the more than 114 tires and 26 bags of trash from the previous year's event! The community is excited about this new area. Children attending the new Nature Preschool at Ijams Nature Center are already telling their teachers that they are ready to play there! There is much work to be done, but Grayson Subaru and Subaru of America are helping Ijams make progress much more quickly! Thank you for believing in nature and encouraging people to protect--and enjoy--it!

Local Culinary Program Cooks for Meals on Wheels.  –  Lynnda M

In November of 2017, Smoky Mountain Meals on Wheels was awarded a brand new 2018 Subaru Outback in a special giveaway of 50 cars to 50 senior meal programs celebrating 50 years of Subaru. That same month, MOW formed a partnership with the culinary program from our local high school, Wm Blount. "Fillus" which we named our new Subaru is the means of transportation. On Monday's Fillus meets students at the high school to take raw ingredients. The students prepare food with these goods and Fillus returns two days later to pick up the prepared goodness. The food is then packaged at our main MOW kitchen and distributed to our most isolated seniors for weekend meals. The students prepare close to 400 meals weekly. The pride expressed by these students and the love felt by the seniors is priceless. Fillus- the Subaru has been very instrumental in getting this off the ground. Shown in the picture are students that worked on this year's project.

Blanket Delivery to Cancer Patients  –  Lori F

On June 21, 2018 the two local Leukemia & Lymphoma Society representatives met Dan Moyer of Grayson Subaru at the University of Tennessee Medical Center's Cancer Institute to deliver blankets to cancer patients. While there we met two patients who were being treated for blood cancers. One gentleman, Gary, had lymphoma and was doing well with treatment and recently had clear scans. He was very appreciative of the blanket and tote that we gave to him. He has received co-pay assistance from LLS and really appreciated being able to get that when needed. We meet another woman, Ms. Curtis, and she too was very appreciative of the blanket. She said it gets cold in there and having this gift would not only keep her warm, but remind her that others are thinking of her. She was also going to look into receiving financial assistance from LLS. Dan also dropped off a few of the Messages of Hope that were filled out by customers at the dealership. The patients love receiving these blankets, which 80 of them were delivered and the tote bags too. It was a great example of where Love Meets Hope.

Smoky Mountain AniMeals on Wheels Thanks Subaru  –  Lynnda M

Smoky Mountain AniMeals on Wheels is a program of Smoky Mountain Meals on Wheels. Founded in 2015, Animeals was organized to help the shut-in pets of our shut-in seniors. From nutritious food to veterinary home care, AniMeals helps our seniors properly care for their furry friends. Our new Subaru Outback, which we call Fillus, has been busy in many capacities. Our recent visit to pick up donations can be viewed and much to our amazement our Subaru Outback held all 745 lbs. of food, 2 beds, 32 bags of treats, 6 tennis ball toys, 2 leashes and 2 very large smiles. Amazing. Thanks again Subaru for helping us to help so many.

Our Subaru Outback makes a difference every day  –  Lynnda M

We first hear of Stanley when the Blount County Sheriff’s Outreach contacted us about a desperate situation. They had an elderly gentleman who was living alone and didn’t even have as much as a blanket to warm himself. He owned a few items but not even the proper clothes to cover himself. Officers Mickey Donavan and Mike Coley asked if they could swing by and get some food and supplies for this gentleman. Because of location and distance, we instead took the address and sent our employee Michael, US Army Veteran, to answer this call. When Michael arrived, it was quickly discovered their bond as veterans from the Vietnam war. Stanley had served in the Air Force and struggled with affects of agent orange. Lapses in memory and pure pride kept some of Stanley’s struggles close to his vest. Our Michael was able to open a trust in Stanley and change started to happen.Stanley, although wheelchair bond, has a sense of independence and dignity. He appreciated help, but there was a resistance as well. Daily for the first two weeks, Michael delivered a warm meal to Stanley. Slowly we introduced groceries to him and soon he was asking for some specifics. It was discovered Stanley didn’t own the proper tools to cook with his disability and a Foundation grant allowed us to step in. We were able to provide a microwave, toiletry items and a crockpot to enhance his abilities and independenceStanley has been established into our grocery program which delivers healthy choice foods, fresh veggies and fruits along with meats and dairy and deliver it monthly near the end thanks to our new 2018 Subaru. Stanley receives $39/mo. in food stamps and that is no where near enough to keep him outside of danger. By month’s end, Stanley like many seniors, is out of food. Stanley’s situation has improved with help from other community agencies, but this soldier could have been forgotten. Thanks to the Walmart Foundation and other donations, the Stanley’s are being loved and watched over.

Tom is back thanks to Subaru  –  Lynnda M

Tom Buchanan, age 89, has been volunteering with Smoky Mountain Meals on Wheels since age 32. Tom was struck by the bug early in December and has just know regained his strength to come back a few days. Tom has not been cleared to drive yet, so “Fillus” our new 2018 Subaru Outback picked him up early this morning, so he could get back to work packing cold lunches. “Fillus” made a few trips to take Tom some meals while he was down as our AWESOME Subaru Outback is out delivering every day changing lives and Sharing love. Subaru Loves to Help and so do we.

Ijams Expanded with the Help of Grayson Subaru  –  Alan S

Ijams Nature Center and, as a result, Knoxville’s Urban Wilderness have grown! Grayson Subaru donated $60,000 toward a project that began with the purchase of 13.4 acres adjacent to Mead’s Quary for Ijams Nature Center. It brings Ijam’s total acreage to just over 315 and boosts the total land connected by the Urban Wilderness further past 1,000 acres. Sales Manager Randy Carter of Grayson Subaru said, “Grayson has been waiting for the perfect project to come along to help Ijams in a big way, while giving Grayson a permanent presence at the center.” The entrance to the new acreage is just past the Quarry entrance on the same side of Island home. “It features riparian wetlands along two creeks as well as upland habitat that includes a small cedar glade and secondary growth forest.” Amber Parker, executive director of the nature center said, “This site has great potential and brings additional diversity to the Ijams landscape, and what we create will serve as a model for nature play areas across the country. Our goal is to have a space that allows parents to give their children a bit more freedom to roam, as many of us did when we were kids, but with the oversight and safety considerations required by modern parents.”The purchase isn’t the end of the story, however. Much work will have to be done to prepare the site for its primary use: a nature area designed for three-to-five-year-olds. Much of the work will happen this winter as staff prepare the area for use.

Where Love Meets Hope Blanket Delivery  –  Lori F

On June 30, Dan Moyers of Grayson and Lori Friel of LLS delivered 80 blankets to UTMC - Cancer Institute in Knoxville. Their volunteers quickly went to work and hand delivered the blankets to patients who were currently receiving chemo treatments. We met Michael, a lymphoma patient, who was receiving a second dose of chemotherapy that week, but was thrilled to share that his recent scan showed zero signs of cancer. He gladly took the blanket and also happily proclaimed he drove a Subaru. :)

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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