What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Grayson Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to give back as well.
Young Williams Animal Center
Ijams Nature Center
Farragut High School
Knoxville Botanical Gardens
UT Cancer Center
Love Promise Stories from Grayson Subaru
Subaru and Grayson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Grayson donates $10K to Knox Pride! - John C
Thank you to Grayson Subaru for another year of support for the Knox Pride Community & Resource Center! Grayson has generously sponsored Pride for a long time and for the 2nd year in a row Grayson has donated $10,000 to sponsor the rent on our Vocational Suite! This helps in ways we can't begin to explain. Thank you for the continued support of the work and mission o fthe Knox Pride Community & Resource Center! If you would information on sponsoring one of our other two suites, please, email info@knoxpride.com for more details.
Grayson Supports 2nd Annual Earth Day Fest at 71 South - Ryan S
Grayson was proud to once again be the presenting sponsor for Baker Creek Preserves Earth Day Festival! The day was filled with live music, great food, vendors of all kinds and biking to and from and all around the Baker Creek trails. A portion of proceeds are split between several local non-profits that are near and dear to Baker Creek patrons.
Grayson Subaru Presents $46K+ Check to Ijams from Subaru Share the Love® Event - Cindy H
At the end of June, Grayson Subaru presented a check for $46,732 to Ijams to continue its work to expand the Ijams Nature Playscape at Grayson Subaru Preserve and improve the Mead’s Quarry Lake swim area. The local retailer chose the nonprofit nature center as its hometown charity for Subaru of America, Inc.’s (SOA’s) 2024 Subaru Share the Love® Event. From Nov. 15, 2024, to Jan. 2, 2025, Subaru and its retailers donated a minimum of $300 for every new Subaru vehicle purchased or leased at participating retailers nationwide to several national charities and a hometown charity chosen by each retailer. “We are very proud to partner with Ijams Nature Center and give back to our community,” Subaru Sales Manager JC Marquardt said. “Ninety percent of our customers who purchased or leased a new vehicle from Grayson Subaru selected Ijams to receive the donation as part of the 2024 Subaru Share the Love event. We truly appreciate our customers for supporting us and the nature center.” SOA reported that the majority of donations from the 2024 event supported local charitable organizations, with more than $23 million going to 834 hometown charities that resonated with Subaru owners and the neighborhoods they serve. Marquardt said Subaru and Grayson Subaru has donated more than $544,000 to charities over the years. In 2024, Grayson Subaru presented Ijams with a $39,000 check. Ijams President and CEO Amber Parker said she is extremely grateful for the support. “This is amazing,” Parker said. “Ijams is a place where all people can learn about and enjoy nature. As a nonprofit, Ijams primarily relies on donations and memberships, and it means a great deal when people want to come together to improve their community. These funds will help us create new play elements and add signage to the nature playscape, as well as increase the docking at the lake.” “These improvements are an expensive undertaking; just one interlocking dock piece costs about $10,000,” she continued. “We appreciate our friends at Subaru and everyone who designated funds to help Ijams improve and serve hundreds of thousands of visitors each year.” Parker said the Ijams Natural Resource Management team and volunteers have removed almost all of the invasive species from the upper section of the Grayson Subaru Preserve, now allowing staff to see the “bones” of the space and determine how to lay out the new play “rooms” and community science areas. “After that work has been done, we’ll focus on lake improvements,” Parker said. The 2024 Subaru Share the Love event raised a record $31.7 million for national and hometown charities. Over the past 18 years, Subaru and its participating retailers have donated nearly $320 million to charity. Thank you again to everyone who made this gift to Ijams possible!
Grayson Subaru & The University of Tennessee Medical Center - Siedah R
Grayson Subaru has once again partnered with The Leukemia & Lymphoma Society (LLS) and The University of Tennessee Medical Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On June 27, Grayson Subaru personally delivered these items to patients in treatment. This year, Grayson Subaru has also opted to support the LLS Urgent Need Pediatric & Young Adult Program, which will provide 5 blood cancer patients with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
Grayson Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Knoxville, this is a harsh reality. Helping others strengthens communities, which is why Grayson Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Grayson Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Grayson Subaru donated 204 coats to Knoxville Knox County Community Action Committee. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Grayson Celebrates 9 Years with Knox Mobile Meals - Sara K
For the past nine years, CAC Mobile Meals has proudly partnered with Grayson Subaru to bring holiday cheer to homebound seniors in our community. As a dedicated gift collection site, Grayson Subaru has made it easy for individuals and organizations to drop off thousands of thoughtfully prepared gift bags, ensuring that every senior we serve receives a special surprise during the holiday season. These gifts provide not just tangible items but also the warmth and connection of knowing that someone cares. This year, our partnership reached an incredible milestone, with 1,250 gifts collected —our highest annual total yet! This success is part of the national Share the Love campaign, a collaboration between Subaru of America and Meals on Wheels America. Grayson Subaru’s unwavering support of Mobile Meals demonstrates their commitment to giving back to our community and spreading joy during the holidays. We are deeply grateful for their continued partnership, which has continued to brighten Christmas morning for homebound seniors year after year.
Knox Pride receives $10,000 donation to expand its community center from Grayson! - John C
KNOXVILLE, Tenn. — The Knox Pride Community and Resource Center will be expanding its location, the nonprofit said on Monday. It will be moving into the space between its resource center and its thriftique space, adding around 1,500 square feet of space. The nonprofit said it could move into the new space after a $10,000 donation from Grayson Subaru. However, Knox Pride it hopes to match the car dealership's donation and raise another $10,000 to help fund its work and equip the new space. The nonprofit organizes a variety of mutual aid efforts, such as a community fridge that helps provide hundreds of fresh and nutritious meals to people in need, regardless of who they are. Knox Pride offers food and other kinds of support regardless of who people are or how they identify, helping the community with no questions asked. It also has programs providing life skills classes for people, support groups for young people and their parents, and hosts talks by experts on topics like buying a house. It has also hosted a forum for candidates in the upcoming Knox County election and operates a community garden. Knox Pride also works with LGBTQ+ groups across East Tennessee. "Your support is crucial in helping us achieve this milestone," said John Camp, Knox Pride's executive director. "Together, we can ensure that the Knox Pride Community and Resource Center continues to thrive and support our community." Anyone who wants to donate can do so online at Knox Pride's website, or stop by the center. It hopes to raise $10,000 by the end of July.
Love Promise Story! - Bethany F
Each year Grayson Subaru of Knoxville partners with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves To Care initiative. The partnership involves delivering blankets and messages of hope to cancer patients at the University of Tennessee Medical Center - Cancer Insitute. Together we will continue to bring light to the darkness of cancer!
Grayson Subaru Presents $39,000 Check to Ijams Nature Center for 16th Subaru Share the Love® Event - C. H
Grayson Subaru today presented a check for $xxxxxx to Ijams Nature Center to expand the popular Ijams Nature Playscape at Grayson Subaru Preserve and the Mead’s Quarry Lake swim area. The local retailer chose the nonprofit nature center as its hometown charity for Subaru of America, Inc.’s 2023 Subaru Share the Love® Event. From Nov. 15, 2023, to Jan. 2, 2024, Subaru and its retailers donated a minimum of $300 for every new Subaru vehicle purchased or leased at more than 628 of its retailers nationwide to several national charities and a hometown charity chosen by each retailer. “Subaru of America and Grayson Subaru are committed to the communities we serve,” Subaru Sales Manager JC Marguardt said. “We do that by showing support in ways that make a meaningful difference, and we’re incredibly grateful to our customers, who share our values and are committed to doing the same. This is a proud day for all of us.” Ijams President and CEO Amber Parker echoed his comments. “It’s amazing how many people care about this nonprofit nature center,” she said. “It’s an honor to be part of something so special, and we appreciate our friends at Subaru and everyone who designated these funds to help Ijams improve areas where people of all ages can learn and play.” Work has already begun on Phase 2 of the Ijams Nature Playscape. “Thus far, Ijams staff have scouted the new trail and, with the help of 115 trained volunteers, removed invasive species from about one acre of the new section,” Parker said. “This is the most time-consuming part of the process, because there is a more diverse mix of invasive and native species, and removal has to be done by hand. “It took three years to prepare the first five acres in Phase 1, and it was a combination of mechanical and manual removal techniques,” she added. In addition to preparing the upper section of the 13.46-acre property, Ijams is planning a new feature to Phase 1 of the playscape after conducting a survey of the people who were using it. “We learned that people wanted a way to cross through the mushier spots of the floodplain in an area we call the ‘Soggy Bottom Room,’ so we’re creating a narrow path of wood over utility poles to make a bog walkway,” she said. “We recently salvaged a large palette that was mired in the mud along the Tennessee River and will use that reclaimed wood in the project. There are perks to having an Ijams River Captain keeping our waterways clear!” Parker said improvements to the Mead’s Quarry swim area will start at a later date. The overwhelming majority of donations (more than 75%) of the 2023 Subaru Share the Love event went to local charitable organizations, which received more than $24 million of the $31.6 million raised. Grayson Subaru is part of Grayson Automotive, which offers the Subaru, Hyundai, BMW, Genesis, and Mini brands. Grayson Automotive is celebrating its 45th anniversary of serving customers in the Knoxville, Maryville, and Sevierville area. Subaru of America, Inc. is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants. Ijams Nature Center is a 318-acre nonprofit educational center in the heart of Knoxville and serves visitors of all ages, stages, and abilities. Its mission is to encourage stewardship of the natural world by providing an urban greenspace for people to learn about and enjoy the outdoors through engaging experiences. Ijams features 14 miles of hiking and mixed-use trails, a public access river dock, swimming, boating, biking, and so much more. Hundreds of world-class educational programs and events are coordinated and offered annually. Ijams’ grounds and trails are open every day from 8:00 AM until dusk. For more information, visit Ijams.org or call 865-577-4717.
Grayson Aids Local Fisheries Mission - S. M
Conservation Fisheries, Inc. (CFI) has been thrilled to partner with Grayson Subaru over our shared values of conserving and preserving our natural world. When large retailers, like Grayson Subaru and their Subaru Loves the Earth initiative, make an effort to have a positive impact on the environment, the impacts are seen in all kinds of natural spaces. When trash or hard to recycle materials are diverted from landfills or from polluting streams and rivers, humans, aquatic animals, and everything in between are more likely to live in areas with cleaner waterways. CFI, a local Knoxville nonprofit organization, works with some of the world's most rare and endangered species of freshwater fishes. These fishes are often imperiled due to negative anthropogenic impacts in streams and rivers. When companies, or even individual community members, take strides to making the environment a cleaner and better place, it makes all the difference to these freshwater ecosystems. Grayson Subaru has been supporting CFI since 2023, and with this support, CFI has been able to bring our mission of preserving freshwater biodiversity to even more of our community members.
