The Subaru Brand was announced as having the TOP RESALE VALUE for Kelley Blue Book and ALG (auto leasing guide).
This adds to a very long and prestigious list of award and accolades that the Subaru brand has been accumulating over the past several years!! Don' forget that the 2009 Forester was SUV of the Year followed the next year by the new 2010 Outback winning this award! That was the first time a Manufacturer had won the same award in the a category in consecutive years...EVER.
Here is the Kelley Blue Book article followed by releases from ALG:
2011 Best Resale Value Awards
Kelley Blue Book 2011 Best Brand: Subaru
For many, Subaru is synonymous with all-wheel drive. A smaller group instantly equates the automaker with rally racing and performance. And for a surprising number of people we talk with, any mention of Subaru still conjures the iconic BRAT introduced in the late seventies. Very few, though, associate the automaker with excellent resale value. But this year Subaru tops Honda, Toyota and other usual suspects as our 2011 Best Resale Value Award recipient for best brand. How so? A styling renaissance is putting the vehicles on more shoppers' radars, and what they're discovering are cars and crossovers that are just plain nicer and better-built than they've long thought. Subaru and its symmetrical all-wheel drive are still extra popular in the white and wet parts of the country, but the secret is slipping out and more people are taking notice of a gem they may have overlooked since the BRAT went bye-bye in 1987.
This adds to a very long and prestigious list of award and accolades that the Subaru brand has been accumulating over the past several years!! Don' forget that the 2009 Forester was SUV of the Year followed the next year by the new 2010 Outback winning this award! That was the first time a Manufacturer had won the same award in the a category in consecutive years...EVER.
Here is the Kelley Blue Book article followed by releases from ALG:
2011 Best Resale Value Awards
(Kelley Blue Book)
Posted 11/16/2010 11:44 AM
Everyone knows that to get a good deal on a new car, you have to negotiate a good price and secure a good financing rate. Fewer buyers consider predicted resale value in the quest to get the most for their money, but a $25,000 new car with strong resale value can actually cost less over a short three-year ownership cycle than a $20,000 car with poor resale value. The car you choose can be more important than the terms you negotiate.
The annual Kelley Blue Book Best Resale Value Awards recognize automakers' outstanding achievements in producing new vehicles that best maintain their appeal after five years of ownership.
Kelley Blue Book 2011 Best Brand: Subaru
For many, Subaru is synonymous with all-wheel drive. A smaller group instantly equates the automaker with rally racing and performance. And for a surprising number of people we talk with, any mention of Subaru still conjures the iconic BRAT introduced in the late seventies. Very few, though, associate the automaker with excellent resale value. But this year Subaru tops Honda, Toyota and other usual suspects as our 2011 Best Resale Value Award recipient for best brand. How so? A styling renaissance is putting the vehicles on more shoppers' radars, and what they're discovering are cars and crossovers that are just plain nicer and better-built than they've long thought. Subaru and its symmetrical all-wheel drive are still extra popular in the white and wet parts of the country, but the secret is slipping out and more people are taking notice of a gem they may have overlooked since the BRAT went bye-bye in 1987.
Subaru Wins a Host of 2011 ALG Residual Value Awards- Subaru named Best Mainstream Brand -- Forester, Outback and Legacy Top Respective Categories -
CHERRY HILL, N.J., Nov. 17, 2010 /PRNewswire/ -- Subaru of America today announced that it has received four Residual Value Awards from ALG (Automotive Lease Guide). The ALG Residual Value Awards recognize the vehicles predicted to retain the highest percentage of original price after a conventional three-year period.
The company, which is enjoying record sales in 2010, won awards in several categories:
Subaru Legacy -- Best Midsize Car
Subaru Forester -- Best Compact Utility
Subaru Outback -- Best Midsize Utility
Subaru Brand -- Best Mainstream Brand
The Best Mainstream Brand is retained by Subaru following its nomination in 2009. The Subaru Forester now holds three consecutive ALG titles and the Subaru Outback is also a repeat winner. The two Subaru crossovers are joined as winners for 2011 by the Subaru Legacy sedan.
Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies are among the key factors that affect ALG's residual value forecasts.
Tom Doll, COO for Subaru of America said, "These awards are a fantastic testament to the inherent value in Subaru products. Our combination of all-wheel drive, safety, reliability and value is unmatched in the industry and we thank ALG for their recognition of that."
Speaking of the winning Subaru products, Raj Sundaram, SVP, ALG said, "The latest Outback has been a huge success because it delivers exactly what consumers want in a crossover; the handling of a car combined with great utility and a spacious interior. The Forester offers a great mix of value, ruggedness and efficiency that continues to resonate with loyal buyers. With strategies to keep resale value strong, the Forester is the top compact utility vehicle for the third consecutive year. The Legacy has pulled off the impressive feat of ending the Honda Accord's three-year run at the top of the midsize car category. Market demand for the Legacy just keeps growing due to a fresh design combined with the all-wheel drive and turbocharged boxer engine for which the brand is famous, and the new model has commanded higher prices without the need for incentives."
Regarding the mainstream brand win, Sundaram said, "Subaru's superior quality and standard all-wheel drive inspire extraordinary loyalty among a customer base that continues to grow. Subaru has realized this growth without resorting to incentives and fleet sales, helping it to earn the top spot for mainstream brand the second year in a row."
About ALG (www.alg.com)
Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" -- the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 40 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc. (Nasdaq: TRAK).
MORE FROM ALG:
This year's awards are based on 2010 model year vehicles. For the eighth year, ALG has also included awards for the brands with the highest overall predicted resale values among all mainstream and all luxury vehicles. The awards are derived after careful study of segment competition, historical vehicle performance and industry trends.
Subaru of America has won the Mainstream Brand Residual Value Award for the first time, jumping over perennially strong Honda. Subaru also received individual segment awards for the Forester in the Compact Utility Vehicle category and the Outback in the Midsize Utility Vehicle category.
Subaru combines distinct product attributes, such as standard all-wheel drive and the wide use of turbo charged boxer engines, with a rugged but practical brand positioning to generate fierce loyalty among its buyers, said James Clark, General Manager of ALG. Subaru also has been restrained with incentives over the past year, and its three core models have all been recently redesigned, helping it to move from second place to first this year.
From Dealer News - Dealer Communications:
Subaru Tops Honda and Toyota to Win KBB.com Best Resale Value Award
11/18/2010
Subaru beat out both Honda and Toyota this year to win Kelley Blue Book's 2011 best resale value award for a retail brand. Subaru not only was named the best value for a retail brand, but also winning was the Subaru Outback (best value for the wagon category) and the Subaru Impreza WRX (best value for sportscar category). Each won best value for their vehicle categories.
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