Subaru drivers have a tendency to keep coming back to Subaru when the time comes to buy a new car. Some drivers even like to keep track and show off how many Subaru models they've had over the years with their Subaru Badges of Ownership. This kind of loyalty doesn't go unnoticed. In fact, Subaru was recognized once again by J.D. Power, earning the J.D. Power 2021 Best Brand Loyalty Award. This award is especially notable because this is the third year in a row that Subaru has claimed the title.
What the Award Means
The fact that Subaru has displayed such powerful brand loyalty for such a stretch speaks volumes to how drivers from Knoxville, TN to Maryville and far beyond feel about the automaker. The award recognizes brands with outstanding value, longevity, and performance, as well as driver trust, so it's quite the accomplishment to earn said award, let alone three years running.
J.D. Power reported that Subaru earned a loyalty rate of 61.8 percent during the course of the J.D. Power U.S. Automotive Brand Loyalty Study, which means Subaru got the highest overall score across non-luxury and luxury brands. So, when it comes to brand loyalty, Subaru offers other brands a master class in keeping drivers coming back for more.
Get a Closer Look at the Subaru Lineup
Whether you're a longtime Subaru lover or a newcomer to the Subaru lineup, our team of experts here at Grayson Subaru near Sevierville and Oak Ridge is ready to help you find the perfect Subaru to suit your needs. Visit us today to learn more about what makes the Subaru brand so popular. We'll be more than happy to answer questions and arrange a test drive so that you can see first-hand what makes the Subaru lineup such a great fit for drivers around Knox County, TN.
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