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Subaru's plan for the next four years -- like its larger rivals -- is to quickly launch vehicles that are more fuel efficient, according to Ward's Automotive.

The company plans to release four completely new vehicles over the next four years, said Toshio Masuda, the automaker's senior general manager of product planning.

The four do not include the 2012 Subaru Impreza, above, which is due on sale before the end of the year. High-powered…

One of the biggest mysteries puzzling Subaru fans is the issue of why the Japanese automaker, after building its performance reputation on symmetrical all-wheel drive technology, would switch to rear-wheel drive for its upcoming BRZ sports car.
Of course, a lot of it has to do with the fact that the BRZ is being jointly developed with Toyota, which will sell the car as the Scion FR-S here in the U.S. though it may…

Don't call it an Outback Sport. This is Subaru's new XV crossover, and though it totally fits the bill as a successor to the Impreza-based Outback Sports of yore, the Japanese automaker says that this little all-roader takes the company "into the compact crossover segment for the first time." (Nevermind that the XV isn't actually a new model, or that it is, minus a few very minor tweaks, exactly what the Impreza…

Subaru has announced that it is holding the line on the Impreza, with the 2012 starting at $17,495 (*plus $750 for destination). That's the same price as the older 2011 model. Those wishing for a five-door hatch bodystyle in place of the standard four-door sedan will need to spend an extra $500.

Those base prices include a five-speed manual transmission, which can be replaced with a completely new CVT automatic for an additional…

Show your love, display your passions.

Subaru owners are known for living life to its fullest and love to share their interests with others. Now you have a unique way to let other Subaru owners know what you enjoy most with your own Badge of Ownership.

The Badge of Ownership is our gift to you for being part of the Subaru family. Each unique Badge of Ownership reflects the number of Subaru vehicles you have…

At the rapidly approaching Frankfurt Motor Show, Subaru will be unveiling a "technology concept" for its version of the sports car. And in announcing its plans, Fuji Heavy's automotive unit has revealed the car's name: BRZ.

The letters stand for Boxer Rear-drive Zenith, and will be worn on the concept called the BRZ Prologue. We're not quite sure what to expect, exactly, of a "technology concept," but hopefully, it'll give us…

Be sure to check out our Facebook page to see a video first look at the upcoming all new Impreza that will be out later this year!

CLICK HERE to keep in touch with us on news, specials, and events at Grayson Subaru's facebook page.

    
Subaru Impreza STI takes a crushing blow from falling tree -- with 3 people inside. Thankfully due to fast decisions along with some luck and a well built vehicle, all walked away.

"The sheer magnitude of this story makes it difficult to recollect. Nothing like it has ever happened to me or anyone I know. It is probably best to start at the beginning.

I was one of those irritating new STi forum posters. I spent…